Our early morning tracks will break us out into collaborative discussions led by industry leaders in your track
Join us in the dining hall for breakfast - courtesy of Synthio
Another surprise and entertaining welcome to the third annual summit!
We all know that Wharton is known for its focus on finance, but the institution has always leveraged data and analytics as a critical component to business research. Hear about this topic and general information about the Wharton West program from Professor of Statistics, Robert Stine.
Professor of Statistics
Disrupting the Marketing Org with Connected Data
Over the last two years the Juniper Networks marketing organization has undergone a radical change in how data is used in marketing and how it is disseminated across the company. Mike will review a new, patent pending approach to gathering insights for the business.
The Customer is not an Algorithm
Putting humans back into data. How we use a data-driven customer journey to drive humanity and creativity.
EVP, Director of Digital
Director of Data-Driven Marketing
The Implications of Advertiser Behavior for Publisher Strategy in Advertising Markets
This highly anticipated piece of research by two of the most highly respected marketing minds is underway now and the results will be shared with the market for the first time at the Disruptive Decisions Summit!
Professor of Marketing
VP of Data Science Services
In the Innovation for Action sessions, we will divide into three different groups and you will rotate through as many as you would like. Join our professors and technology providers as we explore different topics.
Session 1 starts at 11:20 and ends at 11:45
Session 2 starts at 11:50 and ends at 12:20
Demystifying the AI Journey: Advice on applying AI in your organization from people who've done it!
Sit with Professor Subramanian, an expert in AI and visiting scholar at Stanford University, Mo Patel a Data Scientist and Practice Director at TeraData, and Shelen Jain a Senior Director of Marketing Data Sciences at HP as they discuss recent advances in AI and marketing. This session will be moderated by Wharton Professor of Statistics, Robert Stine and together they will explore how top brands apply AI to their marketing efforts.
Corporate Vice President of Emerging Technologies
Data Scientist, Practice Director
Senior Director, Marketing Data Sciences
Professor of Statistics
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
Join Professor Sahni and Professor Reiley as they discusses the importance and benefits of timely retargeting. They’ll share some of their cutting edge research and host a discussion with the audience to explore ad effectiveness.
Associate Professor of Marketing
Stanford Graduate School of Business
Principal Scientist at Pandora &
Adjunct Professor at UC Berkeley
CX Workshop - Always on Customer Experience Insights
Explore how Kate and VMware has set up an always on system to constantly gather feedback from their customers.
Kate will partner with Theresa Manteiga.
Senior Consumer Insights Manager
Join us in the dining hall for lunch - courtesy of SurveyMonkey
How Data Science Delivers Intent Data
Business buying is a group activity that takes place deep inside of companies, far from the prying eyes of marketers. How do advances in AI, Deep Learning and the pipes of the “Madtech” ecosystem make not only mining, but actioning, intent signals the basis of an aligned sales and marketing strategy?
Join the Data Science and Marketing Ops teams from Bombora as they diagram the journey from raw data collection to marketing results.
Director of Data Science
Total Understanding: Behavioral Data in a Survey World (and vice versa)
Is a total understanding of people achievable? If so, how would you check for completeness? Much of the digital data collected today clearly shows how consumers behave. This session explores a framework that highlights the strengths of this behavioral view of the world, and unlocks the possibilities when that is integrated with an attitudinal view (in a single source) for a comprehensive understanding of consumers. Join Ipsos Connect as they share case studies and discuss the opportunities and challenges of harnessing big behavioral data.
VP, Behavioral Data Analytics
Modern Customer Engagement by Design
Today we have many new opportunities to create complex and rich customer relationships & brands driven by an explosion of insights from connected internal applications, customer opt-ins and connected devices at home, to name a few. But potential game-changer regulations (e.g. GDPR) and customer advocacies are changing our role and accountability. To be successful an analytics-savvy customer engagement capability will need to be designed carefully.
Practice Director, Information Management & Analytics
Fast pace round table discussions with industry experts and methodology experts. Attend two of the three discussions.
Session 1 starts at 3:15 and ends at 3:45
Session 2 starts at 3:50 and ends at 4:20
Activating Global Data to Drive Incremental Revenue
Join Kyle Nakayama as he discusses the methodologies used to achieve 25+ sources of data with 15+ years of transactional history globally (Americas, EMEA, APAC), while using the global data to drive incremental revenue. He’ll also share how to utilize nurture campaigns that use dynamic content and user activity to tailor timely messaging.
Programs Operation Manager, Global Business Intelligence & Analytics
The Future of Content Marketing
Content marketing continues to explode. Unfortunately, creating great content is difficult and resource-intensive, and worst of all, you only know whether your content was effective after you’ve invested resources in creating and testing it. The next frontier sees machines (AI) step firmly into the creative realm to help tackle this challenge.
Powering the Future
This session will explore the way in which consumer digital trends are completely changing the way that brands and consumers connect.
VP Field Marketing
Next Level Native
The advertising industry has spent billions of dollars creating a tech stack that precisely targets the consumer. While we can now "definitively find" these people, we've lost the true art of connection. Enter Native: a philosophy to engage in permissive marketing and personal advertising. Come find out how consumers are taking charge and why it matters.
VP of Research & Insights
Join us in the dining hall for Hor D'oeuvres & Drinks - courtesy of Swirl